Stéphane Ganassali

Team member in charge of “Surveys” work package at the University Savoie Mont-Blanc

Academic profile

Stephane Ganassali is associate professor of marketing at the IAE (Faculty of Economics and Business) of the University of Savoie Mont Blanc (France) – He got a PhD in business sciences from the University of Grenoble in 1995 and habitation in 2017. He’s has been the head of the European Master of Business Studies http://www.embs.eu – joint Master operated by Universities of Trento (Italy), Kassel (Germany) and Leon (Spain) for 10 years. He has been involved into Dukenet activities since 1997, being project leader of the Marketing simulation for 10 years. He also has been coordinating Erasmus Intensive Programmes focused on marketing research like Eurosurvey (2008-2010) and Consider (2013-2014). He also is serving as a scientific advisor for Le Sphinx (software company) for 20 years.

Area of interest

Marketing research methodology, consumer behavior, sociocultural and psychological determinants of consumer behavior, consumer-brands relationship

Contact

Université Savoie Mont Blanc
27 rue Marcoz, BP 1104
73011 Chambéry cedex, France
sgana@univ-smb.fr