Sławomir Smyczek

Project coordinator at the University of Economics in Katowice

Academic profile

Professor of Marketing and Consumer Behavior at the Faculty of Management, having an experience of more than 20 years of teaching and research. He is involved in higher education projects management for more than 10 years on national and international higher education market. Vice-Rector for Education and Internationalization since 2016.

Area of interest

Consumer behavior, consumption, relationship marketing, services marketing, international marketing


University of Economics in Katowice
ul. 1 Maja 50,
40-287 Katowice, Poland